Posted inOncology Pharma Marketing
How Peer-Shared Content Shapes Oncologists’ Prescribing Choices?
The field of oncology is changing faster than ever, with new therapies, clinical trial results, and treatment protocols popping up all the time. In this intricate environment, oncologists are tasked with the challenge of keeping up-to-date while making sure their prescribing choices are based on solid evidence and centred around the patient. While traditional resources like clinical guidelines and published research are still essential, peer-shared content- such as case discussions, real-world evidence, and expert opinions- has become a vital influence on treatment decisions.