We’ve seen a lot of innovative ideas that have been implemented on the HCP engagement side over the last few years. At Hidoc we’ve had the privileged opportunity to run 5000+ campaigns on clinicians across globe to build some of the most innovative solutions that we know for a fact doctors adore.We do share these insights with our close client cohort in closed doors; however, we would like to share these insights with one and all as we do believe they have a lot of merit for wider usage.
The ideas can be divided into 3 buckets:
- Monthly Ideas
- One-Time Ideas
- Ongoing Persistent Ideas
Repetitive Activities (Monthly): Certification Program:
- Certification programs are extremely effective and loved by Doctors.
- Upon successful completion, personalized certificates will be generated and couriered to the doctors’ addresses.
- This initiative not only enhances doctors’ knowledge but also reinforces brand engagement through educational offerings.
- All certificate programs that are over 3 hours come with 1 CME Credit point that are granted by a local association.
Quiz:
- Monthly quizzes will be organized, featuring questions on medical advancements, and healthcare trends.
- Doctors can participate in these quizzes via the Hidoc portal, promoting active involvement and learning.
- A leaderboard will showcase top scorers, fostering healthy competition among participants.
- To incentivize engagement, top scorers will receive attractive prizes, further enhancing brand recognition and loyalty.
Make Me a Star:
- Through the “Make Me a Star” initiative, Hidoc encourages doctors to contribute articles, podcasts, or CMEs (Continuing Medical Education) related to their expertise.
- Hidoc will offer comprehensive assistance in content creation, editing, and publication, ensuring high-quality submissions.
- By showcasing doctors’ expertise, Hidoc strengthens its credibility and fosters a collaborative relationship with healthcare professionals.
Meet and Greet:
- Monthly conferences will be organized in various cities, providing a platform for doctors to network and exchange insights.
- These events will feature keynote speakers, panel discussions, and interactive sessions, enriching participants’ knowledge and professional connections.
- Hidoc representatives will engage with doctors, providing product demonstrations, samples, and educational materials.
- By facilitating face-to-face interactions, Hidoc strengthens brand affinity and builds lasting relationships with healthcare professionals.
One-Time Activities: Spin the Wheel:
- On special occasions, Hidoc will host a “Spin the Wheel” event, offering doctors the chance to win exciting prizes.
- Gifts may include subscriptions to medical resources like UpToDate, Google My Business, EMR/EHR software, and access to free journals and articles.
- This interactive activity adds an element of fun and surprise, enhancing brand engagement and loyalty.
National Medical Aptitude Test (NMAT):
- As a one-time engagement opportunity, Hidoc will organize the National Medical Aptitude Test (NMAT), inviting doctors to test their medical knowledge and skills.
- NMAT serves as a platform for professional development and networking, reinforcing Pantakind’s commitment to supporting medical education and advancement.
Persistent Activities: Sampling:
- Hidoc will provide continuous sampling opportunities, allowing doctors to experience the efficacy and benefits of its products firsthand.
- Through the Hidoc portal, doctors can request samples as needed, facilitating informed prescribing decisions.
Patient Consultation:
- The Hidoc portal will enable doctors to enroll for patient consultations at any time, streamlining the healthcare delivery process.
- Doctors can connect with patients virtually, providing expert medical advice and guidance, thus enhancing patient care and satisfaction.
Poster Presentation:
- Hidoc will curate and upload poster presentations on various medical topics, available for doctors to download and utilize.
- These posters serve as educational tools, enabling doctors to stay updated on the latest research findings and clinical guidelines.
Conference Summary:
- Hidoc will provide comprehensive summaries of international conferences, covering key insights and advancements in healthcare.
- Doctors can access these summaries via the Hidoc portal, staying informed about the latest developments in their respective fields.
- By offering valuable resources, Hidoc strengthens its positioning as a trusted partner in healthcare professional education and development.
The suggestions provided are extremely innovative and core to Hidoc philosophy of engaging with doctors at the ground level. Highly recommend managers to consider such solutions at the hospital as well as the pharmaceutical level.
For any campaign requirements feel free to reach out to us at varun@hidoc.co or aditi@hidoc.co
