The OncoDoc | Oncology & Pharma Marketing Insights by Hidoc

Oncology

Clicks and Cancer Care: How Generational Gaps Shape Online Content Use by Oncologists?

The field of oncology has seen a remarkable shift in the digital era. With the rapid pace of advancements in cancer research and treatment options, oncologists are under more pressure than ever to keep up with the latest breakthroughs. This ongoing need for learning has turned digital content consumption into a vital part of today’s oncology practice.

Anirudha K April 19, 2025

AI in Action: Crafting Tailored Content for Every Oncologist

The age of technology has revolutionized the way medical practitioners obtain information. For oncologists, keeping abreast of the most current research, treatment guidelines, and clinical guidelines is essential but time-consuming. “Personalization is not a buzzword’s an imperative in oncology, where sub-specialties need highly relevant content to gain engagement and clinical traction.”

Anirudha K April 12, 2025

Oncology Pharma Marketing

How Peer-Shared Content Shapes Oncologists’ Prescribing Choices?

The field of oncology is changing faster than ever, with new therapies, clinical trial results, and treatment protocols popping up all the time. In this intricate environment, oncologists are tasked with the challenge of keeping up-to-date while making sure their prescribing choices are based on solid evidence and centred around the patient. While traditional resources like clinical guidelines and published research are still essential, peer-shared content- such as case discussions, real-world evidence, and expert opinions- has become a vital influence on treatment decisions.

Anirudha K April 5, 2025

Healthcare Provider (HCP) Preference for Montelukast as a Molecule

Introduction Montelukast is a widely prescribed leukotriene receptor antagonist (LTRA) used for managing asthma and allergic rhinitis. It is a preferred alternative…

Varun Gadia April 2, 2025

Oncology

From Audio to Action: The Role of Podcasts in Oncologists’ Education & Brand Awareness

Introduction The world of medical education is changing at a breakneck pace, with digital platforms stepping up to play a crucial role…

Anirudha K March 28, 2025

Oncology

Earning Oncologists’ Trust: The Future of Pharma Digital Content

In today’s fast-paced healthcare environment, digital content has become an essential tool for knowledge sharing and professional growth. For oncologists, who work in a highly specialized and ever-changing field, having access to reliable, timely, and relevant digital content is crucial. Pharmaceutical companies have recognized this need and are investing heavily in digital content to engage oncologists. However, the success of these efforts depends on one key factor: TRUST

Anirudha K March 24, 2025

Pharma Marketing

Maximizing Digital Visibility: SEO Strategies for Pharma Content in Oncology

In the ever-evolving field of oncology, SEO is not just a tool for visibility - it’s a bridge that connects pharma companies with oncologists. Hidoc amplifies this connection by delivering the right information at the right time, empowering oncologists to make informed decisions and improve patient outcomes.

Varun Gadia March 17, 2025

Pharma Marketing

Optimizing Digital Platforms for Medical Education and Awareness Campaigns

The way medical professionals learn and engage with healthcare knowledge has transformed significantly over the years. With rapid advancements in digital technologies, medical education and awareness campaigns have moved beyond traditional classrooms and textbooks. Digital platforms now offer a dynamic, interactive, and personalised approach to learning, making medical education more accessible and impactful.

Gourav Daw March 10, 2025

Oncology

Why Oncologists Are Turning to Webinars for the Latest Cancer Insights

Oncology is advancing at an unprecedented pace, driven by breakthroughs in immunotherapy, targeted therapies, and personalized medicine. New treatment paradigms such as CAR-T cell therapy, bispecific antibodies, and liquid biopsy technologies are reshaping cancer care, making it imperative for oncologists to stay updated with the latest evidence-based strategies.

Gourav Daw March 5, 2025

Oncology

How Digital Native Platforms Like Hidoc Are Reshaping Oncology-Specific Engagement with Pharmaceutical Content in the US

Introduction In oncology, where treatment paradigms evolve rapidly, access to specialized, up-to-date pharmaceutical content is essential. Digital Native Platforms (DNPs) like Hidoc,…

Varun Gadia March 4, 2025

Oncology

Understanding Low Digital Engagement Among US Oncologists and Pathways to Effective Outreach

Introduction Oncologists in the US lag behind other specialties in adopting digital platforms for education and networking. Despite LinkedIn’s popularity for job…

Varun Gadia February 20, 2025

US Tariffs may Impact India’s Pharmaceutical Sector

"The potential imposition of a 25% US tariff on Indian pharmaceutical imports has raised concerns within the industry." The latest announcement by US…

Varun Gadia February 19, 2025

Pharma Marketing

Revolutionizing HCP Engagement: Highly Effective Strategies for Healthcare Professionals – Study of more than 5000+ Campaigns

We’ve seen a lot of innovative ideas that have been implemented on the HCP engagement side over the last few years. At…

Varun Gadia April 15, 2024

Pharma Marketing

How to get maximum value from your Doctor Engagement Campaigns: Content Trends for 2024

As we step into 2024, the landscape of content consumption among doctors is poised for significant evolution, particularly with the integration of…

Varun Gadia March 20, 2024